HOT WHEELS MONSTER TRUCKS LIVE™ TOUR KICKS OFF IN EUROPE
- First leg of European Tour including UK, Poland and Denmark will launch Friday, 3 January 2020 with tickets on sale this week
- Live Nation and Raycom-Legacy Content Company (RLCC) are official partners
LONDON, UK., 1 July 2019 – Mattel, Inc. (NASDAQ: MAT) today announced that Hot Wheels Monster Trucks Live™ is expanding to Europe in partnership with Live Nation and Raycom-Legacy Content Company (RLCC). Following its successful launch in the U.S. earlier this year, the show is, for the first time, touring Europe starting in the UK, Poland and Denmark in 2020 with more markets planned for a later roll-out.
Hot Wheels Monster Trucks Live creates an immersive experience for Monster Truck fans. This is the first time the live show based on the number #1 selling toy has been released in Europe and demonstrates the expansion and strength of the brand worldwide. This new live entertainment tour will bring everyone’s favorite Hot Wheels™ Monster Trucks to life, combining Hot Wheels’ iconic jumps and stunts with epic crashing and smashing to deliver an exhilarating family entertainment experience for kids of all ages. In addition to the Trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts, and Megasaurus—the massive, car-eating, fire-breathing prehistoric robot who loves chomping on anything with four wheels.
“Mattel is thrilled to share the U.S. success of the Hot Wheels Monster Trucks Live experience with our European fans,” said Julie Freeland, Senior Director of Mattel Global Live Events & Attractions. “Mattel is always exploring new and innovative ways for fans of all ages to play and engage with our storied brands. We’re fulfilling European consumer demand by bringing them real-life action in an arena with the best-selling Hot Wheels Monster Trucks.”
“We’ve experienced unprecedented success in our first year delivering Hot Wheel Monster Trucks Live to fans in North America and we’re excited to expand to Europe under this new partnership with Live Nation,” said Ken Hudgens, President & CEO of Raycom-Legacy Content Company. “We look forward to immersing a new group of international fans in our authentic Hot Wheels experience and providing them unmatched entertainment.”
Senior Vice President Touring, International Music, Live Nation, Tim McWilliams said: “As the world’s largest live-entertainment company, we’ve been part of many incredible shows, but we are especially thrilled to be working on Hot Wheels Monster Trucks Live, which combines a thrilling family orientated spectacle with the iconic Hot Wheels brand.”
Hot Wheels Monster Trucks Live will visit European arenas beginning on Friday, 3 January in Manchester, UK at the Manchester Arena and will run through Sunday, 9 February in Glasgow, UK at The SSE Hydro. Tickets will go on sale to the general public beginning Friday, 5 July. The tour will travel to multiple cities across Europe, with scheduled stops including Manchester, Lodz, Birmingham and Glasgow. Further show information for Hot Wheels Monster Trucks Live in Denmark will be announced shortly.
Tickets go on sale Friday 5th July via www.HotWheelsMonsterTrucksLive.com.
About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.
About Raycom-Legacy Content Company
Raycom-Legacy Content Company is a large-scale event operation, promotion, content production, licensing and media firm. The company produces entertainment experiences including Hot Wheels Monster Trucks Live™, an international Monster Truck tour visiting North America and Europe. Raycom-Legacy Content Company is a partnership between Raycom Sports – a leading independent sports marketing, event management and production firm – and Legacy Motorsports Events – which was co-founded by entertainment and motorsports executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess. The company is based in Charlotte, N.C.
*Hot Wheels Basic Cars Assortment is the number one selling toy in the world based on units sold according to NPD
